We often hear about the $1 million donor that came out of nowhere to help support a nonprofit organization. But veteran fundraisers and prospect researchers know that these stories are the exception to the rule. In truth, it takes the right data, information, modeling, and research to find and connect with transformative donors. Join Katherine Swank, Senior Consultant with Target Analytics, and Steve MacLaughlin, Vice President of Data & Analytics with Blackbaud, to explore how real world prospecting and development works.
Session attendees will learn:
-The fundamentals of donor lifecycle development
-How to prioritize donor opportunities
-What to focus on to improve prospect research
-Managing expectations for long term fundraising success