Thursday, January 29, 2026
Port St Lucie location
Tom Ahern’s Webinar:
Profitable Secrets of Great Donor Newsletters (+thanks and social posts!)
Don’t miss an opportunity to catch Tom Ahern’s latest webinar, Profitable Secrets of Great Donor Newsletters (+thanks and social posts!). Join us to learn how to turn your organization’s newsletter into a powerful stewardship tool that will increase donor retention and harvest added gifts.
AFP Treasure Coast is offering this webinar free for AFP Members
Thursday, January 29th at 12:30pm
Doors open at 12:30pm
Webinar starts at 1:00pm
Children’s Services Council of St. Lucie County
546 NW University Blvd, Suite 201
Port St. Lucie, FL 34986
FREE to Members
$5 for Guests
Participation in the 90-minute training is eligible for 1.5 points in Category 1.B -Education
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Webinar Overview
● In just 1.5 hours, you will learn how to turn your nonprofit's print newsletter into a powerful stewardship tool that will increase donor retention ... harvest added gifts ... and boost fundraising's most important metric: Donor Lifetime Value
● You'll learn how a printed donor newsletter published by a Catholic diocese increased giving 317% by switching from program-focused to donor-focused…
● You'll meet an amazingly lucrative donor newsletter that has raised more than $2 million a year to benefit a homeless shelter, bringing in a return on investment of almost $7 in giving for every $1 spent…
● You'll see why a simple shift in voice increased giving to a hospital foundation's newsletter 1,000%, bringing in $50,000 in added gifts per issue…
● You'll learn how to spot (and correct) common fatal flaws that undermine many donor newsletters: not enough warmth, telling the wrong story, unskimmable, etc…
● Followed by a Q&A Session with Tom and his guest host, Denisa Casement
● Full participation in the 90-minute training is eligible for 1.5 points in Category 1.B-Education of the CFRE International application for initial certification and/or recertification.
For More Information:
Tom Ahern website – Tom Ahern's Profitable Secrets of Great Donor Newsletters
February 5, 2026
Volunteer Recruitment, Retention, & Recognition
led by
Abigail Flood, CFRE
Treasure Coast Hospice
Our Mission
The Association of Fundraising Professionals empowers individuals and organizations
to practice ethical fundraising through professional education, networking, research and advocacy.
Join our other Treasure Coast area professionals for networking, mentoring and professional development on all levels.
Join AFP Treasure Coast
You can also support the work of AFP Treasure Coast by making a tax-deductible one-time donation or recurring donation by clicking the button above. Your gift will be used to provide education, networking, and scholarship opportunities to fundraising professionals in our area which helps to strengthen and support local non-profit organizations.
EIN: 65-0526495
AFP - FL TREASURE COAST CHAPTER IS A 501(C)3 ORGANIZATION REGISTERED WITH THE STATE OF FLORIDA. A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE (800-435-7352) WITHIN THE STATE. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE. REGISTRATION#: CH65135
